Consumer neuroscience — is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in both normal and diseased individuals. Contents 1 Consumer Research 2 Advertising 2.1 Advertising and… … Wikipedia
Consumer surplus for software products — Consumer surplus can be calculated differently for software products than for other products. Customers tend to buy products with greater consumer surplus. Software companies should know what measure in their market analysis to determine their… … Wikipedia
Consumer behaviour — Psychology … Wikipedia
Perception — For other uses, see Perception (disambiguation). Perceptual redirects here. For the Brian Blade album, see Perceptual (album). Robert Fludd s depiction of perception (1619) … Wikipedia
perception — noun ADJECTIVE ▪ clear, distinct, keen (esp. AmE) ▪ common, general, popular, widely held, widespread ▪ … Collocations dictionary
Consumer insight — Emprunté du langage psychologique où il exprime le fait de trouver une solution à un problème sans passer par une série d essais erreurs progressifs, le Consumer insight ou insight consommateur peut se définir comme « la perception par le… … Wikipédia en Français
Optimized Consumer Intensity (OCI) Analysis — Contents 1 Introduction 2 Optimized Consumer Intensity (OCI) Analysis 3 More information 4 Notes Introduction … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Food irradiation — The Radura logo, used to show a food has been treated with ionizing radiation. Food irradiation is the process of exposing food to ionizing radiation[1] to destroy microorganisms, bacteria, viruses, or ins … Wikipedia
Transcreation — The term transcreation refers to the concept of adapting a message from one language into another, whilst maintaining the same intent, style and tone. A transcreated message needs to evoke the same emotions and carry the same implications as the… … Wikipedia
Lexus LS awards list — The following is a list of awards won by the Lexus LS, the flagship vehicle of Lexus. These awards date back as far as 1989, when the first LS 400 sedan was introduced in the United States.* #1 in Vehicle Dependability. Lexus LS, J.D. Power and… … Wikipedia